So you created your short film, finished your post production, and you are now ready to post your film online. But where do you upload it?
Some might say it’s easy, upload it as many places possible. I say that’s not such a great idea, at least not for the first stages of your release. You want to try to point all your viewers to the same place, not scatter them around over 2 or 3 places. This way it will be easier to calculate stats, and if all your stats are concentrated, users will see the bigger number of likes, or plays and will be more enticed to press play themselves. After your initial launch push, and start seeing your stats lowering into a steady pace, you can upload your film onto the other platforms to maximize your audience.
The Vimeo vs YouTube Battle
Before starting I would just like to point out that there are no rights or wrongs, there are situations that can be viable for each platform. There are dozens of articles online that repeat the same thing, in our case, we are dealing mostly with artists and short films, so I will focus on these aspects.