Logos are more than a wise combination of text and graphics. They represent the brand. The three vital attributes of a functional logo are – that it must be easy to interpret, simple in design, and of course attractive. Many times logo designers get caught up in the rush to add many frill elements to build robust logos. Well, in my opinion, you must never do that. Remember the rule – K.I.S.S (Keep It Simple Stupid).
One of the techniques you can implement is to wisely make use of ‘negative space’. When done properly, this space adds more depth and perspective to your brand logo. If you are struggling with the design of your logo or want some improvisation just scroll down this list of 25 clever, inspiring and beautiful logos that use negative space.
This is one of my favorite because it is simple, cute and uses basic colors to seek attention. Nexcite’s brand identity is aptly conveyed via the logo – a refreshing beverage that kicks energy in you as soon as you consume it. The heart and the red color in the logo states that the drink is often marketed as a romantic drink from Sweden with love.
Extremely good use of negative space to represent an otherwise large animal in the logo. Panda in the logo also represents an endangered species which the WWF is striving to conserve.
There is a spoon in the middle representing food and a nib of an ink pen that stands for writers. This is a fine example of a precise and sophisticated logo making the best use of negative space.
Using only very simple sans-serif font and effective use of negative space London Underground got a stylish yet functional logo. The colors stand out as they can be easily visible from far, as well.
The logo oozes class and mass appeal in the use of its design and coloring. Do you know that Edward Young spent a day in the zoo to actually draw penguins in all poses. After a series of modifications the final logo appeared ‘dignified but flippant.’
Great design by the art director and designer presenting a complex idea in a clear and pretty way. The logo is more about the strong association one experiences with the word ‘message’ and the ‘brand’ in a broader sense.
A well balanced and fun logo that makes wise use of the negative space between the arrows and around it. It is an easy to transport medium among various platforms and can be stacked with colors, in cases needed.
Concise and smart logo using negative space to make its point. The upward pointing arrow shows the forward thinking of the designer and brand.
This logo is a cool work to actually see negative space in action. It conveys the message accurately and is really outstanding in its regard.
Use of negative space makes the design remarkable and refined in more than one way. It has a dual personality of being suave yet robust in its appearance.
Amazing negative space variations in the design and bright colors gives the logo a comprehensive look. It has its unique personality and is very welcoming.
A very simple yet attention grabbing way of designing a logo. A monogram has been creatively worked around using negative space.
This logo is a combination of various techniques such as vertical writing technique, negative spacing and bold fonts to make it attractive. It conveys an immense depth and meaning.
Extremely clever logo that does little to enhance its overall appeal. The strength of this design lies in its simplicity and instant association that anyone can have with it.
Awesome work of combing arrows to make a holistic design using negative space. It is modest, representative and very classy.
The logo reminds you of our favorite fairy tale and builds a strong association with the brand. It uses negative space properly to develop a strong sense of production(s) the company overtakes.
All I can think of this logo is – elegance at its best. Negative space used just at the right proportion makes it a very tempting brand to indulge in.
A cutely used negative space spelling the core message of the brand. The proportions are just right neither more or less to pass on the brand’s work.
This logo design has used negative space to depict the many aspects of the brand. It is nonetheless a clever approach to design methodology.
Inspired from bar-codes this logo has a nicely done background which helps to easily interpret the brand. Usable yet playful at the same time.
A thought provoking logo, represents the brand as being innovative, smart and performance centric. Besides, having tons of mass appeal.
Interesting logo that shows the bull horns in its logo. A crisp and innovative idea in action. A thumbs up from me!
Brilliantly executed moon logo design. The logo helps to build an easy recognition and recall for the brand by using negative space to spell out m-o-o-n.
This logo had to make to my wonder list. Expertly made logo using negative space renders it a rather wholesome and awesome look and feel.
It maybe small in its form but it holds great value for any brand which not only wants to gain a large market share but have a brand market of its own. A logo conveys the passion and enthusiasm that the brand wants to share among its users.
About the Author:
Skylar Barret works for PLAVEB, a custom logo design company located in Los Angeles. He is a passionate web and logo designer and enjoys brainstorming ideas with friends and colleagues. Whenever he gets time he loves to draw design inspirations from around the globe.
Published June 18th, 2013 by Steven Snell