By Cari Jansen
By Cari Jansen
Minimalism is achieved by reducing a design to only the most essential elements. Expressions of minimalism span multiple disciplines, as well as other art forms such as music and literature. For website designers, though, minimalism can be intimidating and difficult to master.
But anyone can master minimalism. Essentially, minimalism is about breaking things down to the barest elements necessary for a design to function. It’s about taking things away until nothing else can be removed without interfering with the purpose of the design. Below are a number of principles of minimalist design, as well as an exploration of current trends and additional examples.
You might also enjoy our previous article “Showcase of Clean and Minimalist Designs.”
“Less is more” is probably the most well-known catch phrase of the minimalist movement. It was popularized by architect Ludwig Mies van der Rohe in describing the minimalist aesthetic.
In Web design, less is more is achieved by using only elements that are necessary to a given design. Using less to achieve an effect that’s more than the sum of the design’s parts is the goal.
Simple, straightforward typography and a bare use of color make for a design that’s aesthetically pleasing but minimal.
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Exhibition Concept and Creative Direction – Nike Brand Design
‘Fit’ Installation Concept and Creative Direction – Matt Pyke
Art Direction – Dylan Griffith
3D Animation – Chris Perry
Developers – Mike Tucker, Andreas Müller
Sound Design – Simon Pyke
Executive Producer – Keri Elmsly
Producer – Captain Blyth
Film and Photography – James Medcraft
Commissioned by Nike